When we read we naturally tend to subvocalise (we hear the characters voice in our heads). One of the downsides of Spritzing is a lack of emotion in the words due to the speed. Are they savoring every word? Probably not.” They just rip through a book, reading for plot. We’re also more likely to re-read paragraphs so Spritz wouldn’t really be suitable.ĬEO of Spritz, Frank Walden says “If you’re reading Shakespeare, you’re not going to want to do it with Spritz, but with a romance novel, for example, people skim like crazy anyway. Our pace of reading is naturally slower when we’re learning, digesting and questioning, making sense of and understanding anything new. However, non-fiction books are less suited. The appeal of Spritzing for many will be in reading easy to digest fiction books. How many times have you had to read and re-read a paragraph of text because you were distracted or you simply needed further understanding? Do you ever pause when reading a book to reflect on what you’ve just read? Does you’re reading slow down and speed up in reaction to the content? All of these things show the limits of Spritzing. ![]() Without this movement, you can achieve hugely increased WPM (word per minute) reading times.Ĩ0% of your reading time is actually spent moving your eyes.Īlthough this sounds incredible and I’m sure you’re already thinking about how many books and emails you could now get through in a day, what is questionable is the ability of the brain to process and store this information as deeply. 80% of your reading time is actually spent moving your eyes from one word to the next. This is where Spritz makes a huge difference to the speed at which you read. With Spritz, your eyes focus in one position, as opposed to having to move to read the rest next words. If you feel like you can go faster, try adjusting the wpm. Focus on the red letter and try to relax, using your peripheral vision to read each word. It’s basically the point within the word that you’re most likely to recognise and therefore read the word optimally. ![]() One letter in each word is coloured red and this is representative of the ORP (Optimal Recognition Point). Spritz uses a very small interface to present just one word at a time. Each book is in itself unique, it has character. However, this all changed when I jumped onboard the Kindle revolution. I can now carry hundreds of books with me in my handbag and that’s pretty amazing! However, there’s a new player about to come onto the market called Spritz that will radically change how we all read and could see an end to current eReaders.” What is Spritz? To me, part of the ‘user experience’ is looking through a book case of pretty, colourful covers, picking each one up in turn and leafing through the sheets, breathing in the smell of the paper. ![]() You can normally find me hanging out in the psychology section at Waterstones. For a long time, I just couldn’t see myself ever replacing phsyical books with digital versions. “I’m an avid reader, in fact my nickname is ‘the bookinator’. A psychologists thoughts on Spritz and the future of digital reading How do you read these days? Do you read physical or digital books? Have you heard of Spritzing? Here, Lisa Duddington, Digital Psychologist at Keep It Usable, looks at how reading has changed and what the digital future holds.
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